Is information the real Power?
If I was to give an answer on the spot, I would immediately say 'yes'.
However, I propose a broader consideration: if you have a business that sells products, information is certainly crucial. The more you get into the lives of your potential customers, the better.
On a deeper and more personal level, you have to consider that, on a daily basis, we are overwhelmed and bombarded with information and images, and our ideas, which we believe to be ours, are mostly an unconscious response to such information. Whatever decisions we believe to be freedom of choice are, in fact, influenced by information.
I would like it to be clear to you that, for better or worse, the world we live in is our creation and it is not real in itself. This creation is mostly unconscious and established by external inputs. As a species, we have lived for hundreds of thousands of years in harmony with the environment, storing a very high number of useful notions, and learning to do many things that have allowed us to survive. Today you and I know much less, certainly not more. If we were left to ourselves in the middle of a jungle, we wouldn't be able to do practically much and we would have to face our ineptitude.
Instead most of us live in a city, in an apartment, whatever you need to live, comes to you without even thinking about it.
Constant information inputs are mostly irrelevant, they are only appearance without any useful content. They serve more the purpose of controlling you than to make you more aware.
They make you believe that you are knowledgeable and know the world, because everything is just a click away. Up until twenty years ago whatever came out of television was considered to be truthful, now the truth is whatever "mantra" comes from the internet, and that, thanks to your smartphone, you always have at hands or eyes reach. Of course, you may retort that the internet says everything and the opposite of everything and that you can choose which truth to believe. While it's true that there is everything and its opposite, unfortunately you do not choose. The average human is lazy, lays on the surface and mostly believes whatever it sees flashing several times on a screen without making any effort to discern. How many of us really ponder what they see and read? How many really go beyond the third line?
The excess of information makes you arrogant, it leads to losing the humility of the "woke" person who knows to not know. I personally believe that a person's awareness is directly proportional to the amount of doubt and irony. My advice to you is to nourish both equally.